Southeast Asia’s booming healthcare market — driven by an ageing population, rising chronic diseases and increasing healthcare spending — offers strong opportunities for California's healthcare technology exports. High-potential areas include digital health (telemedicine, AI diagnostics), advanced medical devices and chronic care solutions.
Full program funding (valued at $7,000 per participant) provided by California Governor’s Office of Business and Economic Development (GO-Biz) for companies that meet the California State Trade Expansion Program (STEP) eligibility criteria
Delivered by experts with over 28 years' experience in the region, Orissa International — a Southeast Asia-focused business development consultancy and part of the Intralink Group
Empowering California Healthcare Tech companies to succeed in Southeast Asia
Targeted export training, individualized coaching, strategic planning support and access to a regional pitch platform
Explore real market opportunities, regional healthcare trends, and regulatory frameworks in Singapore, Malaysia, Thailand, and neighboring countries
Assess readiness, position solutions effectively, and begin developing go-to-market plans and compelling pitches for prospective buyers through practical exercises, peer discussions, and expert insights
Participants will create their internationalization plan by setting export goals, evaluating readiness, and learning from common mistakes. They will use a worksheet to assess leadership, marketing, and resources, with real-time feedback from the trainer.
This session explores Southeast Asia's healthcare market, offering insights into demand, business culture, and buyer behavior, with input from a HealthTech executive. It also introduces U.S. Commercial Service and STEP support programs.
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Learn the key regulatory requirements for medical device registration in Singapore, Malaysia, and Thailand, and understand legal considerations such as IP protection and contract management. This session also covers international financing tools including EXIM Bank services, payment methods, and strategies for managing currency and credit risk.
The final module focuses on preparing companies for business engagements in Southeast Asia. Participants will refine their unique value proposition, gain insights into local business customs, and participate in a guided peer discussion to reflect on program takeaways and receive feedback on their pitch.
Each participant will receive a personalized two-hour consultation with export coach Sarath Menon, Orissa's CEO and a Southeast Asia market expert with decades of experience in international business development. During this session, companies will review their export strategy, refine their value proposition, and present a practice pitch. The coach will provide direct feedback and strategic guidance on optimizing both the market entry plan and customer pitch, helping businesses align their offerings with regional buyer expectations.
Select companies will be invited to showcase their innovations during a professionally organized virtual pitch session targeting hospitals, distributors, and investors across Southeast Asia. Hosted by Orissa International, with its deep regional networks and local offices, the event will be promoted via a dedicated landing page and supported by a robust database of 700+ medical distributors, 200+ hospitals, and 100+ venture firms. The pitch session offers participating companies real-time exposure, feedback, and post-event follow-up opportunities with potential partners in the region.
Go to step.business.ca.gov and follow the instructions.
Search for "STEP Export Training Application".
Under the Training Select Page, choose “2025-2026 Southeast Asia Health Tech Export Training” from the drop-down menu.
Fill out the required fields and submit.
